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The Growing Popularity of Houseplants and the Urban Jungle

by | Jul 9, 2020

Contents:

  • Plants and the Joke
  • Three reasons why Plants are popular
  • Houseplants and Mental Health
  • Prince Charles and Plants
  • Houseplants and Instagram Influencers
  • Urban Jungle vs. Outdoor Garden
  • How Sales have boomed
  • Low Maintenance Plants

Talking to Plants and the Joke…

It was a standing joke throughout lockdown that it was normal to talk to your plants.

It was only a problem if they actually replied…

Our time spent in isolation due to the worlwide coronavirus showed more than ever that houseplants can be our best friend.

Indeed, houseplants are now a booming business as more people appreciate the calming effect they have on us.

Many plants are also known for their air purifying effect – a big plus with health conscious Millennials.

A third reason sales of houseplants have shot up in the last decade is Instagram.

Houseplants and Mental Health – the Calming Effect of Greenery

It was Prince Charles of England who put plants firmly on the agenda back in 1986 when he said he talk to plants.

Famously ahead of his time when it comes to all things nature and farming, Charles said it’s important to talk to plants.

And that doing so keeps him relatively sane.

He was ridiculed at the time, but soon experts began discussing whether plants actually benefitted from the air we exhale.

Today, over 30 years later, plants are now given almost super natural powers

How Houseplants help Promote Instagram Influencers

Houseplants are not cheap – but they are still one of the most cost effective home accessories.

Celebrities and influencers taking selfies at home know the value of a large green fern in the background.

And gorgeous colourful photos of flowers and trees attract huge numbers of ‘likes’ on social media.

Urban Jungle instead of Outdoor Garden

As Millennials and first time buyers scour the internet and property brochures at estate agents, they often realise they can’t afford a garden.

Outdoor space in city centres are expensive which means indoor plants have become ‘lifesavers’ – bringing the outdoors inside.

It has become increasingly popular crowding a home with plants – floor plants, hanging plants, plants in the widow space, in bedroom, bathroom, sitting rooms and hallways.

How Sales of Plants have Boomed in Recent Years

Sales on houseplants in the last year have increase by well over 50 percent at some garden centres.

Flowering plants have seen a steep rise – perhaps because they look so fabulous in pictures, as they do in real life.

Alocasia plants, or elephant ear plants, are among the biggest boomers in sales.

Striking looking with big leaves and eye-catching patterns it selling like hot cakes – ten times more than a year ago, on average.

Low Maintenance Plants – Super Value for Money

Picture by Jake Goossen

At DU we are biased towards Snake plants – or the Sansevieria.

It’s the easiest plant to look after and is an air purifier.

If you forget to water it for a couple of weeks it somehow survives.

And unless you have very green fingers and know how to keep a plant alive for months and years, plants can prove expensive.

Pick up a couple of Snake plants, an Elephant ear and a few small cacti and the total suddenly adds up to £50 plus…

If they then dry out in a couple of months and you need a new supply, it can all end up quite costly.

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LEGAL INFORMATION

We recommend products and ideas based only on our own experiences or fitting in with the Scandinavian aesthetic – DU is a participant in the Amazon Services LLC Associates Programme and therefore earns a small commission from Amazon on a sale at no extra cost to you.